Alternativen verzögern Entscheidungen – Visionselling

“Bestimmt haben Sie schon einmal gehört, dass es gut sei, dem Kunden Alternativen zu bieten. Typisch sind Sätze wie „Möchten Sie am Dienstag oder am Donnerstag nochmal telefonieren?“ oder, falls Sie die Starbucks-Sprache kennen,  „Möchten Sie Ihren Kaffee tall, grande oder venti?“ In vielen Verkaufstrainings wird das Anbieten von Alternativen als Königsweg angepriesen. Aber stimmt das wirklich?”

http://stephanheinrich.com/2014/07/21/030-grun-oder-turkis-alternativen-verzogern-entscheidungen/

Should I Buy an Extended Warranty?

” Most people give a fair amount of thought to buying an appliance or an electronic device. But a warranty for them gets barely any consideration.

If you do buy one, it will probably be out of emotion, fear or because the salesperson wore you down. And you’ll probably be wasting your money. But warranties aren’t hard to understand, and with a little grade school math, you can figure out the rare instances when it makes sense to get one.”

http://www.nytimes.com/2014/08/29/upshot/should-i-buy-a-warranty.html?partner=rss&emc=rss

90 Prozent der Online-Händler werden verschwinden – Studie

“Sowohl stationäre Fachhändler als auch pure Online-Player stehen vor großen Herausforderungen. Was sich bis 2020 alles ändern wird, das schildern ECC Köln und die Managementberatung Mücke, Sturm & Company in einer Studie.”

Studie ECC Köln

How marketing works from now on

“The line between public and private has blurred in the past decade, both online and in real life, and Alessandro Acquisti is here to explain what this means and why it matters. In this thought-provoking, slightly chilling talk, he shares details of recent and ongoing research — including a project that shows how easy it is to match a photograph of a stranger with their sensitive personal information.”

Alessandro Acquisti: Why privacy matters #TED

Maximize new Youtube Channel

1. Create Welcome-Video
2. Personalize your channel
3. Organize your content

3 Tips for Maximizing YouTube’s New Layout for Brand Channels

From creating ‘welcome’ videos to personalizing your pages, what you need to know about the new changes.

via Google+